There’s plenty of buzz about the upcoming Anthony Hopkins film The Rite, which tells me that, somewhere, some publicist is going to keep his job. In my long years as an obscure Catholic journalist (is there any other kind?), I’ve gotten regular invites from PR companies that specialize in the “Christian market” to preview movies … Read more
An article in the New York Times explains the risky business of scientific research, where “there are far fewer hits than misses” when it comes to research grants ever paying off. One of the biggest offenders? Embryonic stem cell research. Stem cell researchers have created an illusion of progress by claiming regular advances in the 12 years … Read more
You’ve got to love the latest PR move by the Corn Refiner’s Association (CRA). It petitioned the U.S. Food and Drug Administration (FDA) to allow it to use the term “corn sugar” instead of “high fructose corn syrup.” All in the name of “consumer clarity,” of course. <cough> “Consumers need to know what is in … Read more
Good news: Some food companies are beginning to listen to consumer concerns and are phasing out high fructose corn syrup (HFCS) from their products. Of course, as Advertising Age reports, the decision is creating its own marketing challenges: The biggest risk is that trumpeting sugar could undermine other products in the portfolio that will continue … Read more