Josh Halperin

Sales goals: a “carrot and stick” approach

Many companies have an incentive process built in to encourage their sales teams to sell more: commission structures, junkets, performance-based bonuses, etc. Well, the Just Born company (makers of candies such as Hot Tamales, Mike & Ikes and other favorites) decided to offer its sales force an all-expense paid trip to Hawaii if they made … Read more

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