You’ve got to love the latest PR move by the Corn Refiner’s Association (CRA). It petitioned the U.S. Food and Drug Administration (FDA) to allow it to use the term “corn sugar” instead of “high fructose corn syrup.” All in the name of “consumer clarity,” of course. <cough> “Consumers need to know what is in … Read more
Did you start your morning with a little high fructose corn syrup? If not, better hurry because soon you may need to settle for that old fashioned substance called cane sugar. Sarah Gilbert has a piece in Daily Finance about the latest in the battle over high-fructose corn syrup (HFCS). For a long time, manufacturers … Read more
Last week I mentioned that food companies are beginning to phase out high fructose corn syrup (HFCS). Some of the discussion that followed my post questioned whether HFCS was any different than regular table sugar. Now a Princeton University research team says it is. Research, the results of which were published in the Journal Pharmacology, … Read more
Good news: Some food companies are beginning to listen to consumer concerns and are phasing out high fructose corn syrup (HFCS) from their products. Of course, as Advertising Age reports, the decision is creating its own marketing challenges: The biggest risk is that trumpeting sugar could undermine other products in the portfolio that will continue … Read more