The grocery chain Whole Foods has launched a campaign called “Let’s Retake Our Plates.” On their Web site, visitors can trace where their food (purchased at Whole Foods, of course) comes from, as well as take regular polls to qualify for discounts at the store.
The most interesting part of the campaign is the film series. I’ve never heard of a grocery chain launching a national month-long film program. Over a dozen different movies are being shown across the country at independent theaters. I’ve already seen and can highly recommend two of them: Food, Inc. and King Corn.
Sadly, this film won’t be among the included titles:
Orthodox. Faithful. Free.
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