I usually ignore commercials.
In fact, I do more than that. We have a standing rule in our house that there must be “alternative programming” readily available during all viewing. Watching sports (with commercials advertising the sorts of things in which modern, secular, sports-loving young males are usually interested) does not mesh well with having a large pack of young boys. So, they’re trained to switch over to either the next sporting event (or Qubo or EWTN) as soon as commercial breaks make their appearance.
I usually adhere to the same principle myself, except for when I’m writing and SportCentering at the same time. In those cases, I sometimes find myself stumbling inadvertently into CommercialLand through sheer inattention…
…which is how I saw this:
If there’s one thing I appreciate in a commercial (or an actor), it’s the ability to be self-deprecating. Which probably explains my unexpected affection for William Shatner.