Six Degrees of Self-Separation

I usually ignore commercials.

In fact, I do more than that. We have a standing rule in our house that there must be “alternative programming” readily available during all viewing. Watching sports (with commercials advertising the sorts of things in which modern, secular, sports-loving young males are usually interested) does not mesh well with having a large pack of young boys. So, they’re trained to switch over to either the next sporting event (or Qubo or EWTN) as soon as commercial breaks make their appearance.

I usually adhere to the same principle myself, except for when I’m writing and SportCentering at the same time. In those cases, I sometimes find myself stumbling inadvertently into CommercialLand through sheer inattention…

…which is how I saw this:

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If there’s one thing I appreciate in a commercial (or an actor), it’s the ability to be self-deprecating. Which probably explains my unexpected affection for William Shatner.


Joseph Susanka has been doing development work for institutions of Catholic higher education since his graduation from Thomas Aquinas College in 1999. Currently residing in Lander, Wyoming -- "where Stetsons meet Birkenstocks" -- he is a columnist for Crisis Magazine and the Patheos Catholic portal.

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